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Eutelsat Powers up a new orbital position to drive expansion in high growth markets

Paris 28 July 2011 www.eutelsat.com

Eutelsat Communications (Euronext Paris: ETL) today announced that it is expanding its commercial response to high-growth video, data, telecom and broadband markets with the opening of business at the 3° East orbital position. To support further long-term expansion, Eutelsat has selected Astrium to build a tri-band satellite, which will increase and diversify its resources for markets in Africa, the Middle East, Central Asia and South America. Called Eutelsat 3B, the satellite will operate in C, Ku and Ka-bands and be launched in early 2014.

In advance of Eutelsat 3B, resources on a satellite now called Eutelsat 3A were deployed this month to 3° East. This capacity is able to deliver users powerful coverage of Europe and North Africa for services that include GSM backhaul, data networks, IP backbone connectivity and maritime applications.

To complement Eutelsat’s capacity portfolio and geographic reach, the Eutelsat 3B satellite will add resources in three frequency bands connected to fixed and steerable antennas for maximum flexibility. With a single platform assembling Ku, C and Ka transponders, users will be able to select the most relevant frequency band for different types of service. Ku and C-band capacity will further consolidate Eutelsat’s response to broadcast and data markets that represent the two most dynamic applications in the Fixed Satellite Services sector. High throughput beams in the Ka-band, that will be individually steerable to regional and national markets and operated with scalable allocation of power and spectrum, will in addition support innovative applications in bandwidth-demanding markets.

Commenting on Eutelsat’s new programme, Michel de Rosen, Eutelsat CEO, said. “By opening a new orbital position for business now with Eutelsat 3A, and securing varied and highly flexible capacity for the future with Eutelsat 3B, we are adding a new layer of diversity to the resources we can provide to multiple markets with long-term growth potential. This is an exciting step forward for Eutelsat. It underscores our commitment to pursuing an active investment strategy in innovative satellite programmes in order to win and retain the confidence of customers operating in differentiated and vibrant markets.”

Up to 51 transponders on Eutelsat 3B will be configured as follows:

• A Ku-band payload of up to 30 transponders will be connected to widebeam footprints over extended Europe and East Africa. A steerable beam will add further flexibility, with coverage possible of South America or African regions. This capacity will address video contribution, corporate networks, data and telecom markets.
• A C-band payload with 12 transponders connected to a pan-African beam will respond to continued high demand for capacity for telecom services.
• A Ka-band payload of nine transponders connected to steerable beams that are in particular expected to cover Africa and South America will meet expanding connectivity requirements for corporate networks and Internet access.

The Eutelsat 3B satellite will be based on the Astrium Eurostar 3000 platform. Weighing 6 tonnes at launch, the satellite will be designed with 15 year life expectancy. The investment required for this programme is included in Eutelsat's capital expenditure outlook for the period July 1, 2011 to June 30, 2014.

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EUTELSAT – ONE NAME, ONE GROUP, ONE FLEET

Paris, 1 December 2011

Eutelsat Communications announces that from 1 March 2012 it will be unifying the names of its satellites around the established Eutelsat brand. From this date, the Group’s satellites will take the Eutelsat name associated with the relevant figure for their orbital position and a letter indicating their order of arrival at that position. This new system has been devised to support Eutelsat’s efforts to communicate its satellite branding and deployment in a consistent and homogenous way.

The logical pattern Eutelsat has selected will enable its growing community of users across all markets to immediately identify where a satellite is located - a key metric in the commercial satellite sector - and its chronology at the neighbourhood it occupies.

Current in-orbit satellites will for example be renamed as follows:
W6 at 21.5° East will become EUTELSAT 21A.

To ensure clarity, satellites located at Eutelsat’s four ‘West’ positions will include West in their name. For example:
ATLANTIC BIRD™ 2 will become EUTELSAT 8 West A.

Eutelsat’s HOT BIRD™ brand, which over 20 years has acquired a high and established reputation in the satellite TV industry, will be retained. It will be more closely associated with the Eutelsat name and adopt the numbering system to be implemented for all other satellites. For example HOT BIRD™ 6 will become EUTELSAT HOT BIRD 13A. The same pattern will apply to KA-SAT.

Commenting on the new system, Andrew Wallace, Eutelsat Chief Commercial officer said: “We strive to associate the Eutelsat brand with customer service, engineering excellence and market-leading innovation. Associating the names of our satellites with our Group name and its heritage reflect this vision and mission. As we continue our push for further in-orbit expansion, with six satellites to be launched from 2012 to 2014, this new naming programme will enhance the awareness and understanding of our commercial offer.”

In order to minimise any possible disruption for business partners, Eutelsat has decided on a three-month preparation period, from 1 December 2011 to 1 March 2012. This will allow appropriate time to plan for the change so that the switch on 1 March 2012 can be seamless and smooth for all stakeholders.

Until this date Eutelsat’s current satellite names will continue to be used.

Click here for the complete table of satellite names www.eutelsat.com/satellites/eutelsat-satellites.html or see the attached table.